Johnson Brothers Logo Concept

While working at Johnson Brothers Liquor Company, our graphics department was given the task of conceptualizing the re-designing of the current Johnson Brothers' logo. It was requested that we make the logo more modern and clean while still maintaining the general image of a crest, along with the horse and clover silhouettes. I had fun playing around with both the traditional crest shape as well as an unconventional crest shape to create two eye-catching versions of our current logo, with a splash of a gold tone to compliment the dark blue. I then make a mock-up of what our website could also be designed as to reflect the lighter and more modern tone of my new logo concept.