Johnson Brothers Logo Concept

While working at Johnson Brothers Liquor Company, our graphics department was given the task of conceptualizing the re-designing of the current Johnson Brothers' logo. It was requested that we make the logo more modern and clean while still maintaining the general image of a crest, along with the horse and clover silhouettes. I had fun playing around with both the traditional crest shape as well as an unconventional crest shape to create two eye-catching versions of our current logo, with a splash of a gold tone to compliment the dark blue. I then make a mock-up of what our website could also be designed as to reflect the lighter and more modern tone of my new logo concept.

Date

February 2018

Client

Johnson Brothers Liquor Company

Role

Art Director/Graphic Designer