Tropic Mayhem Beer Collab Branding

Meet Tropic Mayhem, a beer collaboration between Pizza Lucé x Falling Knife Brewing Company. I was tasked to create a brand for this tropical hazy pale ale that would stay on-brand with both Pizza Lucé and Falling Knife while also making it visually enticing as a tropical summer sipper for guests. Using layered textures, hand drawn elements and bright bold colors, I created a punk rock style that is eye catching and genuinely depicts the flavor of the beer itself.

Project Manager: Corey Sax