Lucé's Big Adventure Beer Collab Branding

Taking inspiration from the cult classic "Pee Wee's Big Adventure," I created the brand for the collaboration beer between Pizza Lucé x Utepils Brewing. Since this beer was scheduled to launch in conjunction with the marketing campaign for Pizza Lucé's annual cycling event [Tour de Lucé], our marketing team knew we wanted to keep the concept focused on cycling while also staying whimsical and engaging. I involved the Utepils Cycling crew as well to create a promotional video that helped communicate the voice for the beer's overall brand, all being shot within the Utepils Brewing building.

Project Manager: Corey Sax
Copywriter: Corey Sax